Real Estate
How Y Street Capital Closed a $4M Investor in 2 Months via Cold Email
Client: Y Street Capital
Outcome
$4M
$4M Investor Closed in 2 Months
The problem
Non-believer in cold email with no cold outreach strategy
What we built
Targeted cold email campaign for investor acquisition
Result
$4M Investor Closed in 2 Months
The client
About the company
Y Street Capital is a real estate development firm led by Managing Director Robbie Butler. With eight years of capital raising experience, the company had an established track record but had never explored cold email as part of their investor acquisition strategy.
Challenge
The problem
Robbie was a self-described non-believer in cold email outreach. After years of raising capital through traditional channels, he viewed the strategy as something that simply wouldn't work for a real estate developer. The skepticism was deep enough that it took a uniquely structured deal to even get him to consider testing it.
Engagement
The system we built
Chase, working with Grow Big Ventures, put together an offer that was structured to be mutually beneficial, lowering the risk enough for Robbie to explore a strategy he openly didn't believe in. From there, Chase built and executed a cold email campaign targeting potential investors in Y Street Capital's space. His professionalism and clear proficiency in the channel gave Robbie enough confidence to let the process play out.
Result
The outcome
Within two months, the campaign delivered a $4 million investor who specifically credited the email as the thing that made him pay attention to Y Street Capital. Out of all the capital the firm had raised over eight years, this was the fastest conversion they had ever experienced. Robbie went from skeptic to full believer, with a clear, measurable return on investment to show for it.
“Out of all of the capital raising we've done over the last eight years, this was the fastest conversion. I was never a cold email believer, and suddenly I was.”
Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.
What's next