Company Type

Hype Social is a digital marketing agency helping small businesses build brand presence and generate leads through targeted online campaigns.

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Problem

Hype Social needed to scale client outreach without increasing manual workload or sacrificing personalization.

Key challenges included:

• High time cost of manual, personalized messaging
• Difficulty reaching small business founders efficiently
• Lack of infrastructure to support high-volume outreach
• Risk of generic messaging reducing engagement

They required automation that still felt human.

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System Built

Omni implemented an automated outbound system optimized for personalization and targeting.

The system included:

• Automated Outreach Engine: High-volume messaging without manual effort
• Personalized Message Logic: Dynamic variables to maintain relevance at scale
• Targeted Campaigns: Focused outreach to startup founders (1–10 employees) in key US states
• Campaign Control: Easy pivots and adjustments without operational friction

The focus was efficiency without losing authenticity.

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Outcome

The system delivered fast, measurable improvements:

• Significant time savings across outreach operations
• Higher response rates from personalized automation
• 20+ booked conversations generated
• 6+ closed deals attributed to the campaign
• Early traction within the first week of launch

Hype Social successfully scaled outreach while maintaining quality engagement.

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Testimonial

“Omni's automated outreach solution has been a game-changer for us.

It enabled us to connect with hundreds of potential clients without manual messaging. The efficiency and effectiveness of the platform allowed us to scale quickly and achieve impressive results.”

— Team, Hype Social

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Conclusion

This case highlights how automation, when designed correctly, can unlock scale for small agencies. By combining targeting, personalization, and workflow efficiency, Omni helped Hype Social transform outreach into a repeatable growth engine.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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