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Company Type

Zaniver is a digital marketing agency helping small businesses grow online visibility and generate leads through performance-driven outreach.

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Problem

Zaniver needed to increase outbound volume without increasing operational overhead or sacrificing personalization.

Key challenges included:

• Manual outreach that did not scale
• High time cost per personalized message
• Difficulty reaching small business founders efficiently
• No system to support high-volume, targeted campaigns

They required automation that still felt human and relevant.

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System Built

Omni implemented a streamlined outbound automation system optimized for scale and engagement.

The system included:

• Automated Outreach Engine: High-volume messaging without manual execution
• Personalized Messaging Logic: Dynamic personalization to maintain relevance
• Targeted Campaigns: Outreach to startup founders (1–10 employees) in select US states
• Rapid Campaign Control: Fast pivots and optimization based on response data

The focus was efficiency with quality intact.

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Outcome

The system delivered fast, measurable traction:

• 15+ booked calls generated
• 2+ closed deals attributed to outbound
• Significant time savings across outreach workflows
• Higher engagement from personalized automation
• Early results within the first two weeks of launch

Zaniver successfully scaled outreach without increasing team workload.

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Testimonial

“Omni's automated outreach solution has been a game-changer for us.

It enabled us to connect with hundreds of potential clients without manual messaging. The efficiency and effectiveness of the platform allowed us to scale quickly and achieve impressive results.”

— Team, Zaniver

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Conclusion

This case reinforces how well-designed automation can unlock scale for small agencies. By combining targeting, personalization, and operational efficiency, Omni helped Zaniver turn outbound into a repeatable growth channel.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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