Company Type

Parqour is a global smart parking technology provider serving commercial real estate, airports, and large-scale business centers, with operations spanning Los Angeles to Dubai and a customer base of 300+ clients.

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Problem

As Parqour expanded aggressively into the US market, traditional outreach methods proved insufficient for reaching senior decision-makers at scale.

Key challenges included:

• Difficulty accessing enterprise buyers in a competitive US market
• Limited scalability of existing sales channels
• Reliance on slower, relationship-driven expansion methods
• Underutilization of LinkedIn as a direct sales channel

Parqour needed a modern outbound system capable of opening doors at the enterprise level.

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System Built

Omni implemented a precision-focused LinkedIn outbound system designed to reach high-level stakeholders across multiple verticals.

The system included:

• Persona-Based Targeting: Outreach aligned to Parqour’s ideal buyer profiles across real estate, airports, and enterprise facilities
• Personalized Messaging: Custom sequences reflecting Parqour’s brand, industry trends, and buyer context
• Adaptive Campaign Structure: Real-time optimization based on engagement and response quality
• Enterprise-Level Positioning: Messaging designed to initiate strategic conversations, not generic pitches

The strategy emphasized relevance, scale, and executive-level engagement.

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Outcome

The campaign delivered strong and measurable results within the first three months:

• ~$280,000 in potential deal value generated
• 20+ high-quality conversations with relevant decision-makers
• Introductions to senior leaders at companies such as Verizon
• Expanded enterprise reach beyond Parqour’s traditional client base
• Clear validation of LinkedIn as a scalable outbound channel

Parqour unlocked a repeatable pathway to enterprise-level opportunities.

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Conclusion

This case illustrates how targeted outbound systems can accelerate enterprise expansion in competitive markets. By combining strategic targeting with adaptive messaging, Omni helped Parqour transform LinkedIn into a meaningful revenue channel and lay the groundwork for sustained US growth.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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