Company Type

BoodleBox is an education technology company integrating collaborative AI into college classrooms to help institutions adapt responsibly to AI-driven change.

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Problem

BoodleBox operated in a highly sensitive and rapidly evolving market. Their main challenges included:

• Positioning a new AI-driven education model amid widespread disruption
• Establishing credibility with university decision-makers
• Reaching deans and academic leaders without aggressive or risky marketing spend
• Generating qualified leads while minimizing upfront financial risk

Traditional outbound approaches carried too much uncertainty.

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System Built

Omni designed a low-risk, performance-driven outbound system tailored to higher education sales cycles.

The system included:

• Pay-for-Performance Lead Model: BoodleBox only paid for qualified, validated leads
• Targeted LinkedIn Outbound: Direct outreach to university deans and academic decision-makers
• Personalized Academic Messaging: Outreach aligned with institutional priorities and AI concerns
• Real-Time Feedback Loop: Continuous lead validation and fast response handling

The focus was trust, relevance, and risk mitigation.

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Outcome

The system delivered rapid and high-quality traction:

• 25–35 qualified leads generated in just over one month
• ~75% of leads classified as sales-qualified
• ~90% of leads converted into booked calls
• Very low no-show rate
• Over 70 booked calls total
• 6+ large deals currently in late-stage discussions
• Additional warm introductions across academic networks

BoodleBox achieved strong momentum without aggressive spend.

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Testimonial

“The level of integration and proactive service from Omni was unlike any other.

They didn’t just deliver leads; they became a part of our team. Their pay-for-performance model and real-time feedback system were game changers for us, producing results from day one.”

— Leadership Team, BoodleBox

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Conclusion

This case demonstrates how risk-free, performance-based outbound can unlock demand in conservative and high-trust markets like higher education. By aligning incentives and focusing on relevance, Omni helped BoodleBox generate meaningful traction while protecting downside risk.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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