Company Type

Straw Hat Media is a growth-focused marketing agency led by James Maxwell, serving performance-driven clients and operators.

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Problem

Straw Hat Media faced stalled growth due to structural gaps in both offer and acquisition.

Key challenges included:

• An unclear, unrefined service offer
• Inconsistent sales and weak client acquisition
• No repeatable system to book calls
• Difficulty maintaining retention alongside growth

Without infrastructure, scale wasn’t sustainable.

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System Built

Grow Big Ventures partnered with Straw Hat Media to rebuild the growth engine from the ground up.

The system included:

• Offer Refinement: Clarified positioning and packaged services for scale and retention
• Client Acquisition System: Predictable outbound and booking workflows
• Sales Team Enablement: Reliable sales process supported by dedicated reps
• Operational Alignment: Fulfillment streamlined to support increased deal flow

The focus was compounding growth with operational stability.

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Outcome

The engagement delivered consistent, measurable progress:

• 20% month-over-month growth achieved
• Calendar consistently filled with qualified calls
• Sales and fulfillment operating in parallel without friction
• Strong foundation for long-term acquisition and retention
• Clear path to continued scale

Straw Hat Media transitioned from stalled sales to controlled expansion.

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Testimonial

“Before GBV, I didn’t have a refined offer and had almost no sales.

Now, I’m growing 20% month-to-month with a sales team behind me and consistent calls on my calendar. If you’re struggling with client acquisition or retention, I 100% recommend GBV as a partner.”

— James Maxwell, Founder

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Conclusion

This case shows how refining the offer and installing sales infrastructure can unlock rapid, sustainable growth. By aligning positioning, acquisition, and fulfillment, Grow Big Ventures helped Straw Hat Media build a scalable agency model with momentum.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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