Company Type

Gravity Jack is a cutting-edge AR/VR development firm building immersive digital experiences for brands and enterprises.

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Problem

Gravity Jack had not previously used LinkedIn as a structured lead generation channel. While inbound interest existed, most LinkedIn outreach felt generic and failed to spark real conversations.

Key challenges included:

• No consistent LinkedIn prospecting strategy
• Messaging that blended in with low-quality outreach
• Lack of a repeatable system to generate high-intent conversations
• No proof that LinkedIn could serve as a reliable sales channel

The team needed a way to test LinkedIn without damaging brand credibility.

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System Built

Omni launched a tailored LinkedIn outbound system designed to feel authentic, human, and aligned with Gravity Jack’s brand voice.

The system included:

• Human-Led Copywriting: Messages crafted to sound native and personal, often mistaken as founder-written
• Adaptive Targeting: Ongoing refinement based on real-time engagement
• Calendar-Synced Lead Flow: Outreach volume aligned with internal availability
• Iterative Optimization: Continuous adjustments based on response quality and feedback

The focus was quality conversations, not mass outreach.

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Outcome

The campaign delivered immediate validation and traction:

• 40+ booked conversations generated
• 3+ large deals in late-stage discussions
• High-quality prospects engaging meaningfully with outreach
• A brand-new, proven lead channel unlocked via LinkedIn
• Strong foundation for future scaling

Gravity Jack successfully converted LinkedIn from an experiment into a viable acquisition channel.

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Testimonial

“Most people ignore LinkedIn outreach, but what Omni wrote actually made people stop and reply. Some even thought I wrote it myself.

Once we got in sync, the calendar filled up with genuinely interesting conversations. This was a completely new channel for us, and it’s been exciting to see both what it’s done and where it could go.”

— Jen, Gravity Jack

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Conclusion

This case highlights how thoughtful messaging and adaptive systems can unlock new demand channels. By prioritizing authenticity, timing, and relevance, Omni helped Gravity Jack turn LinkedIn into a dependable source of qualified opportunities.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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