Company Type

Greaton is a healthcare-focused marketing and lead generation agency serving businesses with long sales cycles and high decision friction.

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Problem

Greaton’s growth depended heavily on referrals and paid advertising, creating instability and limiting scale. The team faced four core issues:

• Lead flow was inconsistent and unpredictable
• Paid ads were costing more than they returned
• No structured outreach or prospecting infrastructure existed
• Healthcare decision cycles (4–8 weeks) required early, sustained pipeline momentum

Without a repeatable system, scaling revenue reliably was impossible.

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System Built

Omni designed and deployed a complete outbound acquisition system tailored specifically to Greaton’s market dynamics.

The system included:

• Custom Targeting Framework: Continuous testing and refinement of healthcare-specific buyer personas
• Cold Outreach Infrastructure: A fully built outbound engine replacing referral dependency
• Messaging Optimization Loop: Iterative copy testing based on live campaign feedback
• Multi-Channel Execution: Coordinated LinkedIn and email outreach with automated follow-ups
• Hands-On Support: Direct strategy calls, rapid pivots, and real-time campaign optimization

The focus was not volume, but messaging–market fit and sustainable conversion.

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Outcome

The impact was immediate and compounding:

• First qualified lead generated within days of launch
• Consistent discovery calls established within the first 2 months
• 7X return on total investment at time of evaluation
• Multiple late-stage, high-ticket deals positioning ROI to exceed 20X

Greaton transitioned from uncertainty to a predictable, scalable acquisition engine.

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Testimonial

“You guys have 7Xed our investment — and if we close one of these next clients, we’re talking 20X or more. That’s huge.

When we started, our pipeline was unstable, everything was referral-based, and our ad spend was bleeding us dry. Omni came in, helped us build infrastructure, test copy, refine targeting, and handled every chaotic moment with professionalism.

I came in skeptical, and now I’d double or triple down. It works. Just trust the process and be patient — the results speak for themselves.”
— Zachary, Founder of Greaton

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Conclusion

Omni’s work with Greaton demonstrates how a structured, system-first outbound strategy can replace unreliable lead channels and unlock scalable growth. By combining automation, rapid iteration, and hands-on execution, Omni helped transform Greaton’s client acquisition into a predictable, high-ROI engine.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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