Work Overview
Growth Co Marketing approached us with the goal of scaling rapidly from a newly formed company into a dominant player in their market. Starting with no existing outbound system, we built a complete growth engine in just 10 months, taking the business from launch to consistently generating over $100,000 in monthly revenue. This was achieved without paid advertising, relying solely on a combination of targeted LinkedIn outreach and high-converting email marketing. Our approach focused on creating a predictable lead pipeline, refining the brand’s positioning, and ensuring every touchpoint in the outbound process aligned with the company’s growth targets.

Objectives

• Establish a repeatable, scalable outbound sales system within weeks of launch
• Build brand awareness and trust in competitive market segments
• Generate a high volume of qualified leads while maintaining strong conversion rates
• Optimize workflows to keep acquisition costs low and profitability high
• Deliver measurable results quickly to support reinvestment and accelerated growth

Scope of Work
To meet these objectives, we implemented a multi-channel outbound strategy.

• LinkedIn Outreach: Created and managed multiple LinkedIn accounts, sending thousands of targeted connection requests and messages monthly to decision-makers in the ideal customer profile. Messaging was tested and refined to boost response rates and qualify prospects effectively.
• Email Marketing: Designed automated email sequences tailored to different audience segments, with personalized copy to improve engagement and drive conversions. Campaigns were tracked and optimized weekly.
• System Optimization: Built detailed reporting dashboards to monitor KPIs, including connection rates, response rates, booked calls, and closed deals. Insights from the data allowed us to fine-tune targeting, messaging, and timing.
• Brand Positioning: Worked with the client to align all outreach with a cohesive brand message, reinforcing credibility and authority.
  Through consistent testing and iteration, the outbound machine became self-sustaining, producing a steady flow of qualified opportunities and fueling the company’s climb past $100k/month in revenue.

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