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Company Type

Omni is a performance-driven outbound marketing agency built to help companies acquire clients through structured LinkedIn and email systems—without relying on paid advertising.

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Problem

At inception, Omni faced the same challenge many agencies encounter when entering competitive markets:

• No paid ads or inbound demand to rely on
• Need to acquire clients purely through outbound
• Requirement to scale delivery while maintaining lead quality
• Necessity to build repeatable systems that could support team growth

The agency needed proof that outbound alone could sustain and scale a modern services business.

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System Built

Founded by Ibraheem and Yarden, Omni engineered its own outbound infrastructure as the primary growth engine.

The system included:

• LinkedIn Outreach Network: High-performing accounts targeting decision-makers across multiple industries
• Cold Email Infrastructure: Segmented, personalized sequences optimized for replies and booked calls
• Lead Qualification Systems: Filters to ensure sales focused only on high-intent opportunities
• International Outreach Playbooks: Messaging adapted for different regions and markets
• Performance Dashboards: KPI tracking for connection rates, replies, meetings, and closed deals

The focus was consistency, control, and scalability.

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Outcome

Through disciplined execution, Omni scaled rapidly:

• Grew from a two-person startup to a 7-figure agency
• Built a global client base across multiple markets
• Scaled to a 20+ person team
• Developed 16+ documented client case studies
• Maintained growth without paid advertising
• Established a strong reputation for predictable outbound results

Omni proved outbound could be a durable, primary growth engine.

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Conclusion

This case demonstrates how systemized outbound can build and scale a services business from zero. By treating outbound as infrastructure—not campaigns—Omni created a repeatable model for client acquisition, team growth, and long-term scalability.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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