Work Overview
Holloway Solutions, led by founder Bryce, was operating as a traditional marketing agency with limited outbound capabilities. While the business was generating consistent revenue, growth had plateaued, and most new clients came from referrals and inbound interest. Our team stepped in to overhaul the company’s offer structure, reposition the service in the market, and implement high-performance outbound systems using LinkedIn and email. Within months, these changes created a predictable flow of new opportunities and transformed the agency’s growth trajectory. Since our engagement began, Holloway Solutions has scaled by over 6x, breaking through previous revenue ceilings and establishing a repeatable model for expansion.

Objectives

• Redesign service offers to be more compelling, scalable, and market-ready
• Implement outbound systems to reduce reliance on referrals and inbound leads
• Identify and target ideal customer profiles with precision outreach
• Increase conversion rates through improved messaging and sales processes
• Build a foundation for sustained, long-term growth

Scope of Work
To achieve these goals, we deployed a multi-pronged growth strategy:

• Offer Restructuring: Worked directly with Bryce to refine his core services, creating clear, high-value packages that resonated with target audiences and allowed for premium pricing.
• LinkedIn Outreach: Set up and optimized multiple LinkedIn accounts to connect with decision-makers in target industries, leveraging custom scripts and connection sequences designed to drive engagement.
• Email Campaigns: Built segmented email sequences with tailored messaging, improving open rates, click-through rates, and booked calls.
• Pipeline Development: Created systems for tracking leads from first contact to closed deal, ensuring no opportunity was lost and that follow-ups were consistent.
• Performance Optimization: Monitored campaign data weekly, adjusting targeting, offers, and messaging to improve KPIs across the board.

By combining a sharper market offer with robust outbound marketing systems, Holloway Solutions transformed from a modestly growing agency into a rapidly scaling operation with a clear path to continued expansion.

‍