Company Type

CameraLabs.ai is a camera testing and technology services company helping manufacturers and engineers validate camera performance using advanced European hardware in the North American market.

‍

Problem

Launching a new camera testing operation in the US presented several structural challenges:

• The underlying European camera brand lacked recognition in the US market
• Trust was difficult to establish in a highly technical, credibility-driven industry
• Decision-makers (camera engineers) required precise, relevant technical messaging
• No outbound or demand system existed to reach the right professionals consistently

Without targeted engagement, market entry would remain slow and uncertain.

‍

System Built

Omni designed a focused outbound system centered on credibility, precision, and relevance.

The system included:

• Technical Targeting: Direct outreach to camera engineers and industry professionals in the US and Canada
• Personalized LinkedIn Outreach: Messaging crafted around real technical use cases and testing outcomes
• Credibility Positioning: Content highlighting the reliability and performance of the underlying camera technology
• Market Education: Outreach framed to introduce and legitimize the European hardware in a US context

The strategy emphasized quality conversations over volume.

‍

Outcome

The system generated steady, compounding traction:

• First lead converted into revenue within months
• Consistent inbound interest following outbound conversations
• 30–40% LinkedIn response rates
• 3–4 qualified calls per week from relevant technical buyers
• Ongoing deal flow averaging 1+ closed deal per month, with 5+ total deals closed

CameraLabs.ai successfully established early credibility and revenue in a new market.

‍

Testimonial

“Omni's strategic approach to engagement and their expertise in crafting tailored messages were pivotal.

The high response rate and the quality of leads we've engaged are incredibly affirming. This partnership has not only yielded direct revenue but also significantly solidified our position in the US market.”

— Remi, Founder

‍

Conclusion

This case demonstrates how targeted outbound and credibility-led positioning can accelerate market entry for specialized technology services. By aligning technical messaging with the right audience, Omni helped CameraLabs.ai convert early traction into sustained deal flow.

‍

Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

‍