Company Type

Metapyxl is a product-focused company operating in a niche B2B market, introduced through an accelerator during a critical research and validation phase.

‍

Problem

Metapyxl relied heavily on direct personal networks and was cautious about expanding outreach through digital channels.

Key challenges included:

• Limited visibility outside a small, known network
• Uncertainty around broader market demand
• Hesitation to use LinkedIn as a discovery and research channel
• Need for real conversations to validate positioning and direction

They needed insight, not just leads.

‍

System Built

Omni implemented a research-driven LinkedIn outbound system designed to test assumptions and surface real market signals.

The system included:

• Customized Outreach: Messaging aligned to Metapyxl’s brand and exploratory goals
• Targeted Engagement: Outreach limited to highly relevant profiles aligned with their ICP
• Adaptive Messaging: Rapid pivots based on live responses and feedback
• Insight Capture: Conversations used to inform positioning, demand, and product direction

The goal was learning velocity over volume.

‍

Outcome

The campaign delivered meaningful validation:

• 20+ high-quality conversations within weeks
• Broader exposure beyond existing personal networks
• Clear signals around market interest and objections
• Increased confidence in expanding outside traditional channels
• Actionable insights supporting market-fit decisions

Metapyxl gained clarity, not just visibility.

‍

Conclusion

This case highlights how outbound can be used as a research engine—not just a sales tool. By combining targeted outreach with rapid feedback loops, Omni helped Metapyxl validate direction, expand perspective, and move closer to market fit.

‍

Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

‍