Work Overview
Omni was built from the ground up by founders Ibraheem and Yarden with a clear focus on mastering outbound client acquisition. Leveraging LinkedIn outreach and strategic email marketing as the sole drivers of outbound growth, the agency quickly gained traction in competitive markets. Over time, Omni evolved into a six-figure agency with a global client base, a team of 20+ employees, and a growing portfolio of nearly 16 client case studies. The company’s success has been driven by its ability to consistently deliver qualified leads, optimize outreach processes, and scale operations without relying on paid advertising.

Objectives

• Build a high-performing agency entirely through outbound systems
• Acquire clients across multiple international markets
• Develop scalable processes for LinkedIn and email outreach
• Maintain a consistent flow of high-quality leads to support team growth
• Create a proven track record through a diverse set of client success stories

Scope of Work
To establish Omni as a leader in outbound marketing, we implemented a strategy built on precision, consistency, and scalability:

• LinkedIn Outreach: Managed a network of high-performing LinkedIn accounts, sending targeted connection requests and tailored messages to decision-makers in ideal customer profiles.
• Email Campaigns: Developed segmented cold email sequences with personalized copy to increase engagement, secure meetings, and nurture relationships.
• Lead Qualification & Conversion: Implemented systems to qualify leads before handoff, ensuring sales efforts were focused on the highest-value opportunities.
• International Expansion: Adapted outreach and messaging strategies to resonate with clients in different regions and industries, expanding the agency’s footprint.
• Performance Tracking: Created detailed tracking dashboards to monitor KPIs such as connection rates, response rates, booked calls, and closed deals. Data insights allowed for ongoing optimization.

Through disciplined execution of these outbound systems, Omni scaled from a two-person startup to a global agency with a substantial client portfolio, an expanding team, and a strong reputation for delivering measurable results.

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