Company Type

Ops Ninja is a supply chain technology company helping brands that manufacture overseas gain better visibility, control, and operational efficiency.

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Problem

Ops Ninja was in a critical early stage where customer discovery was essential—but outreach wasn’t producing engagement.

Key challenges included:

• Cold email and LinkedIn outreach failing to generate responses
• Difficulty booking user interviews needed to validate product ideas
• Risk of building features without real market feedback
• Lack of a structured outbound system to test and learn quickly

Without conversations, product direction remained uncertain.

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System Built

Grow Big Ventures partnered with Ops Ninja to design a research-first outbound system focused on learning velocity.

The system included:

• LinkedIn Outbound Infrastructure: Built from the ground up for consistency and scale
• Messaging Framework Testing: Multiple angles tested to identify what resonated with operators
• Cross-Channel Optimization: Improved response rates across LinkedIn and cold email
• Hands-On Execution: Fast turnarounds, proactive follow-ups, and clear next steps

The focus was insight generation, not sales volume.

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Outcome

Within the first few weeks, the system delivered meaningful traction:

• LinkedIn outreach system fully implemented
• Messaging frameworks tested and validated
• Noticeable lift in response rates
• User interview calls booked early
• Critical market feedback unlocked to guide product decisions

Ops Ninja gained momentum and clarity during a high-risk phase.

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Testimonial

“Working with Zain and Grow Big Ventures has been really helpful. Zain was proactive, responsive, and on top of everything.

He set up a LinkedIn system, tested messaging, and got us meetings booked within weeks. For us, these calls are priceless—they help validate the right ideas, avoid wasted time, and set us up to raise money and build in the right direction.”

— Sajag, Co-Founder

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Conclusion

This case highlights how outbound can be used as a validation engine—not just a sales channel. By systemizing outreach and rapidly testing messaging, Grow Big Ventures helped Ops Ninja reduce risk, accelerate learning, and move forward with confidence.

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Disclosure

“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

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