Replacing Cold Outreach With Systems

Company Type
Robotic Scans is an architectural scanning firm specializing in high-precision 3D scans for design and construction projects.
Problem
Despite a strong product and clear value proposition, Robotic Scans struggled to generate consistent results from outbound.
Key challenges included:
- Random cold calling and cold emailing with low ROI
- No structured outbound system or ICP clarity
- High time cost for reps chasing unqualified leads
- Inconsistent meeting volume limiting revenue growth
Outbound effort existed—but it wasn’t scalable or predictable.
System Built
Grow Big Ventures partnered with Robotic Scans to replace manual outreach with a scalable, LinkedIn-first outbound system.
The system included:
- ICP Definition & Tight Targeting: Clear identification of ideal customer profiles
- LinkedIn Outbound Infrastructure: Messaging frameworks and automation built for quality conversations
- Workflow Optimization: Eliminated low-leverage tasks like excessive cold calling
- Rep Enablement: Systems designed to free time for closing, not prospecting
The focus was efficiency, consistency, and deal velocity.
Outcome
Within four months, results compounded significantly:
- 20–30 qualified meetings booked per month via LinkedIn
- 10× revenue increase achieved
- ~10 hours saved per rep per week
- Improved morale and focus across the sales team
- Predictable outbound engine supporting continued scale
Robotic Scans moved from reactive outreach to controlled growth.
Testimonial
“Before working with GBV, our outbound was random and inconsistent.
Now, we’re booking 20–30 qualified meetings a month and have already seen a 10× bump in revenue. Working with Grow Big Ventures has saved me 10 hours a week and completely changed how we operate.”
— Shika, BDR
Conclusion
This case shows how replacing manual outbound with a structured system can rapidly transform performance. By tightening ICPs and leveraging LinkedIn as a primary channel, Grow Big Ventures helped Robotic Scans unlock efficiency, scale revenue, and build a repeatable acquisition engine.
Disclosure
“Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.”

