SaaS
How Aton Technologies Booked 16+ Qualified Strategy Calls in Their First 3 Months
Client: Aton Technologies
Outcome
16+ Calls
16+ Calls in the First 3 Months
The problem
Revolutionizing IT operations procurement outreach
What we built
Direct and innovative outreach approach
Result
16+ Calls in the First 3 Months
Challenge
The problem
IT procurement is a relationship-driven, trust-first industry. Breaking in with cold outreach required a nuanced, consultative approach rather than typical sales tactics. Buyers in this space have been burned by vendors before and approach new relationships with significant skepticism — trust must be established before any commercial conversation can happen.
Engagement
The system we built
Grow Big Ventures crafted a consultative LinkedIn strategy that positioned Aton as a trusted advisor rather than a vendor — leading with insight and industry expertise before any sales ask. Messages opened with relevant market observations and data points that IT buyers found genuinely useful, creating goodwill and positioning Aton as experts worth listening to.
Result
The outcome
Aton Technologies booked 16+ qualified strategy calls in their first 3 months, building a pipeline of relationships that translated directly into long-term revenue. The consultative positioning also meant deal values were higher, as prospects arrived at calls with a pre-established level of confidence in Aton's expertise.
Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.
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