EdTech
How BoodleBox Generated 35+ Sales-Qualified Leads in Month One
Client: BoodleBox
Outcome
35+ SQLs &
35+ SQLs & Several Deals Pending
The problem
Breaking into academia with no established institutional relationships
What we built
Targeted outreach to faculty and academic administrators
Result
35+ SQLs & Several Deals Pending
Challenge
The problem
Breaking into academia is notoriously difficult. Decision cycles are long, gatekeepers are plentiful, and cold outreach rarely works without deep credibility signals. BoodleBox had a genuinely innovative platform but no established relationships within higher education institutions, making traditional prospecting methods painfully slow.
Engagement
The system we built
Grow Big Ventures identified high-influence faculty leads, department heads, and academic administrators, then built messaging that spoke directly to their unique pain points around collaborative learning. We led with peer-validation language and outcome-focused proof points that resonated immediately with academic sensibilities.
Result
The outcome
BoodleBox generated 35+ sales-qualified leads in their first month — a pipeline that would have taken a full-time SDR team 6 months to build. Several of those leads progressed quickly into active contract discussions, validating that the right message to the right persona unlocks even the most guarded institutional buyers.
Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.
What's next