EdTech
How Kaiden AI Booked 15 Qualified Sales Calls and 5+ Pending Deals in Their First Month
Client: Kaiden AI
Outcome
15 Sales Calls
15 Sales Calls & 5+ Pending Deals

The problem
New AI player in education needing to establish market presence
What we built
Creative and direct outreach campaigns
Result
15 Sales Calls & 5+ Pending Deals
Challenge
The problem
Kaiden AI was a brand-new entrant in the AI education space. With zero brand recognition, they needed to build credibility and pipeline simultaneously from day one. Starting from scratch in a competitive category meant there was no existing reputation to lean on — every interaction had to earn trust on its own merits.
Engagement
The system we built
Grow Big Ventures launched a founder-led outreach campaign on LinkedIn that told Kaiden's origin story compellingly — making prospects curious enough to take a meeting. We leaned into the authenticity of being a new player with a bold vision, framing Kaiden's newness as an advantage rather than a liability and inviting early adopters to be part of something innovative.
Result
The outcome
Kaiden AI booked 15 qualified sales calls in their very first month, with 5+ deals moving toward close — an incredible result for a brand-new company. The campaign proved that with the right story and the right targeting, a zero-recognition brand can compete on equal footing with established players from day one.
Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.
What's next