Hardware / Software Startup
How Chrome Roads Closed Funding & Built a VC Pipeline with LinkedIn Outreach
Client: Chrome Roads
Outcome
50%
Closed funding + 30–50% usable lead rate
The problem
Needed investor conversations without sacrificing brand
What we built
Custom LinkedIn investor & BD outreach strategy
Result
Closed funding + 30–50% usable lead rate
The client
About the company
Chrome Roads is a hardware and software technology startup led by Brad. As an early-stage company seeking angel investment and strategic partnerships, they needed a way to get in front of the right people without compromising their brand image in the process.
Challenge
The problem
Chrome Roads was actively fundraising and needed to generate quality investor conversations at scale. But as a startup with a strong brand identity, Brad wasn't willing to sacrifice reputation for volume.
Previous marketing options felt too rigid and mass-market — forcing startups into a one-size-fits-all process rather than adapting to their specific needs. He needed a partner that could tailor outreach to match both the company's messaging and the caliber of people they wanted to reach.
Engagement
The system we built
Grow Big Ventures built a custom LinkedIn outbound strategy for Chrome Roads focused on two tracks:
Angel investor outreach** — targeting the right investors at the right stage - **Strategic business development** — identifying partnerships and commercial opportunities
The team worked closely with Brad to ensure every touchpoint reflected Chrome Roads' brand accurately, giving him full transparency into the messaging and process. When changes were needed, the GBV team implemented them almost immediately — matching the pace of a fast-moving startup.
Result
The outcome
The partnership delivered on both fronts:
Closed funding** during the engagement, with GBV-sourced investor leads playing a direct role - Generated **long-term VC relationships** and strategic business contacts - Produced **qualified customer leads** for future sales conversations - Brad estimates **30–50% of all leads generated were usable** — for investment, partnerships, or sales
Chrome Roads has since expanded the engagement into **commercial sales outreach** as they move into their next growth phase.
“We're thrilled. It's a really good cultural fit. I think you guys are especially valuable for startups. You just know what you're doing, and the ability to tailor things for us was super helpful.”
Closing
Conclusion
Chrome Roads needed a partner that could move fast, protect their brand, and open real doors. GBV delivered — closed funding, a growing VC network, and a 30–50% usable lead rate. Now they're scaling into commercial sales with the same system.
Omni is a portfolio and partner company of Grow Big Ventures. Omni provides fulfillment services for certain engagements and is owned and operated by the GBV team.
What's next